With the rapid evolution of technology and software, a website can quickly become outdated and in need of an update. In some cases, an update of the software is all that’s needed, however in others, a full redesign may be better suited to your needs. We’ll go through a few of the reasons why you may need a website redesign rather than a software update.
Not mobile friendly
Many websites built prior to the introduction of responsive design are not mobile-friendly. When visiting these websites, you may need to zoom in to view the content or the technology is so outdated that you’re unable to perform any actions on these websites. This makes for a poor user experience and often leads to people leaving the website resulting in a bounce. In this case, a complete redesign is essential as the website will look outdated and doesn’t perform well on mobile devices.
It goes without saying that if you’re busy with a rebrand, your website will need to be redesigned to align with your new brand’s look and feel. Depending on how much has changed in the rebrand will determine how much of the website needs to change.
You aren’t getting any leads
If you aren’t getting any leads from your website, then it’s safe to say that your website isn’t performing the way it should. There could be any number of reasons why your website isn’t performing… It could be something as small as the color of a button or something as large as the user journey. The main goal/objective of the website should be taken into account during the redesign to ensure you are getting the results you want.
To improve usability
People use websites in many different ways, and often times it is forgotten that assistive technologies are also used by many people. It may be necessary to redesign your website to ensure that it is user-friendly and can be used by assistive technologies as well.
To improve SEO & site performance
As with generating leads, if your site isn’t performing properly, is slow or people can’t find you, then people are likely leaving your site without converting or possibly not finding it at all. Which means you’re missing out on a large market. With a redesign, it is important to take into account the devices people use as well as their internet connections and to optimize it properly so that it can be found, and ultimately convert visitors into customers.
If your website meets any of the above, it’s definitely time to consider a redesign, and there’s no better time than now. So get in touch with us to discuss your website needs.