Hashtags were used for the first time on Twitter, in 2007. Since then Twitter has remained the most valuable platform to use hashtags on. The purpose of using a hashtag would be as a discovery tool or to participate in a conversation and something known as trending. When people search a specific topic they can search using that specific hashtag.
How many hashtags should you use?
- Twitter: 1-2
- Instagram: 9-15 There’s no real limit. The more hashtags you use the more reach and engagement you’ll get on your post.
- Facebook: 1 or 2 that are campaign-specific
Every business is fighting for a space in their audiences newsfeed, so the more specific your copy and hashtags are, the better it will be for your brand.
Be mind of keeping your hashtags relevant to the topic you are speaking about because Instagram users can actually report accounts that are using hashtags incorrectly.
If you would like help to create a hashtag campaign or decide what hashtags to use for your brand specifically, get in touch with us and we’ll be happy to assist you.