What is SEO? SEO (Search Engine Optimisation) is the process of improving the quality and quantity of website traffic to your website from search engines such as Google. It includes certain best practices to ensure that Google favours your website when users search certain keywords. You can think of it as a person crawling your […]
In this blog we are going to have a look at some of the most common questions around Google Ads that we often get from clients. What is Google Ads? Google Ads (formerly known as Google AdWords) is a Pay-Per-Click (PPC) online advertising platform developed by Google. Advertisers bid to display brief advertisements, […]
Before we tell you why you need to use Google My Business, let’s start at the beginning. Firstly, what is Google My Business? Google My Business or GMB is a free and easy-to-use tool for businesses to manage their online presence across Google, including Google Search and Google Maps. It helps customers find your business […]
What you need to know about social media and online content for your business. Should you be using paid advertisement? How does Facebook’s algorithm affect your reach? Does your business strategy speak to your content strategy? How Facebook’s Algorithm Affects Your News Feed In the past, a person’s news feed would be based on the […]
We sat down with our Technical Director, Rick North and asked him a few questions around e-commerce websites and this is what he had to say. What are some misconceptions around E-Commerce websites? The two biggest misconceptions that we come across is firstly, that an e-commerce website runs itself. It doesn't. There is maintenance […]
Hear what Kyle & Cass have to say about Brand Strategy & Brand Identity, and why it is so important for your business to have them. Brand Strategy and Brand Identity are often overlooked by businesses. We often find ourselves explaining to our clients that your brand is not necessarily just your logo - […]
Introduction With the rapid evolution of technology and software, a website can quickly become outdated and in need of an update. In some cases, an update of the software is all that’s needed, however in others, a full redesign may be better suited to your needs. We’ll go through a few of the reasons why […]
Hear what Kyle & Cass have to say about the do's and don'ts about virtual meetings! Be Prepared (Connection and platform) Be Punctual Dress appropriately Check your lighting Be mindful of your camera level Don't use Zoom background option unless you have a green screen Ladies, you can make use of Zoom Touch up […]
In today’s video, I want to talk about the great benefit of using Google My Business and one of its features. The one benefit of using Google My Business is using a short name, basically, a way to have your name on Google but to assist in getting your users to find you a […]
It has been a crazy month for businesses adapting to working from home. Social media platforms have responded to this by adding a few new features available to users, businesses and marketers. Messenger for Desktop Just like WhatsApp for desktop, Messenger is now an app you can download on your desktop. It can […]
