10 Quick Marketing Tips For Your Small Business


10 Tips for Digital Marketing

10 Tips from our MD Kyle, on how your small business can tackle digital marketing.

Posted by Innova - The Creative Techs on Wednesday, 1 April 2020

Introduction

With so many small businesses starting up and competing in a dog eat dog world, it is important to make sure your company stands out from the crowd. That's why we've compiled these 10 quick marketing tips for your small business.

Custom domain and email address

Guys, nobody is going to take your business seriously with a Gmail address so get your own domain. It costs less than R100 per month and having a professional email address adds credibility to your business.

Google My Business

It costs nothing to register your business on Google My Business. This allows potential customers to find your website and contact details quickly, as well as see photos of your work and read the customer reviews.

Website

Even if it is a low-cost holding page, make sure you have something on your domain’s web address with the bare essential contact details on it. Not convinced? Check out our post on why your small business needs a website.

Testimonials

Ask your clients to review you. It could be a Google review, Facebook review, letter or even a video on your cell phone. Nothing beats what your clients say, and they are not going to do it without you asking!

Elevator Pitch

Have multiple versions of your elevator pitch ready so that you can choose according to what the other person would possibly want to hear. The trick is to make sure you ask them what they do first.

Brochure

When in a sales meeting have a printed piece of marketing material that shows you off without you having to be a showoff.

Business Card

As with a brochure, having a business card with you at all times comes in handy when you need it the most. You never know who you're going to bump into and might be in need of a service/product which you offer.

Social Media

Post, post, post. It is not bragging; it is storytelling and people love it. It is really hard to get this wrong. So use this to show the behind-the-scenes of your business. Your followers will feel like they are part of your story. More importantly, they know what your capabilities and capacities are in what you do.

Your Brand

Have a brand and stick to it, whether it is fun or professional. Use branding on everything you do. Just make sure you know what your fonts are and please, never stretch your logo, your designer made it that way for a reason.

Know the difference between sales and marketing

Marketing is getting someone to come through your business’s door. Selling is getting someone to leave with your product or service. You need to know when to change over or you will market them out the door again.

Conclusion

With just these quick marketing tips, you can easily get your name out there. And if you're looking for an awesome marketing agency to do it for you, give us a shout any time!

FAQs

What is the best way to market a small business?

Ensure you have a professional email address and website
Post to social media
Have brochures and business cards with you when attending networking events
Use your elevator pitch
Ensure people can find you on Google My Business

How do I get my business noticed?

Brand your vehicle
Post on social media
Advertise with Google
Attend networking events
Request reviews on your social media pages
Provide an excellent service

How do I tell people about my new business?

Send a newsletter to potential clients
Invite people to like your social media pages
Speak to people you know and get them to spread the word

How can I promote my business locally?

Advertise with Google
Ensure you have a Google My Business page setup
Attend local networking events and take your promotional material with you

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