Our Magic Story


In September 2017, I sat at an old school desk in the corner of my garage amongst my bikes, tools and old furniture, with no clients, no contracts and only a vision of where I wanted Innova to go. My dream of running my own business had finally become a reality.

Going back a few years, after completing my studies in computer programming, I quickly started to climb the ranks moving from developer to systems architect while working for some large IT service providers. After a few years I decided to have a minor shift in direction and was hired by a small IT company to replace a guy by the name of Rick who was leaving the company. A year after leaving, Rick returned to the company where he and I started working closely together. I quickly realized there were some serious brains behind this bearded face.

Continuing to move onto new challenges, I left the small IT company to go work for a large group of companies where in a short period of time I managed to work my way up to the role of Group Head of IT.

It was in this position that I worked closely with the CEO and got first-hand experience in running successful businesses on a large scale. As marketing evolved more into the digital space, I was pulled into assisting the group’s marketing division more and more until I was put in charge of running that division as well.

At this point I managed to convince Rick to join me as I needed someone to run the day to day operations of the IT division while I was heading up both divisions.

In 2015, after my daughter was born, I decided that the long hours of the corporate life were no longer sustainable as I wanted to spend more time with my family and raising our new baby girl. Walking away from a good paying corporate position with a newborn child and no plan in place wasn’t an option so I sat with my wife, Kristi, to come up with a plan that would eventually result in the time and freedom we wanted with our new family. 

The plan started with Kristi and I renting out our little garden cottage on our property as a self-catering guesthouse unit. The guesthouse provided enough of an income for Kristi during her maternity leave to not have to return to her corporate job. Part 1 of the plan was in place and working.

After almost 2 years of our single unit doing really well, we approached our next-door neighbor about selling his property so that we could expand our guesthouse to include more units. This was Part 2 of the plan and the start of Little Rose Self-Catering which would ultimately provide us with the income required to fund the early stages of running Innova.

Shortly before our second child was born, I started setting Part 3 of the plan into motion - starting my own IT and digital marketing company. 

In September 2017, I left my corporate job to officially start Innova and 8 months later I invited Rick to join the team.

We saw the importance of where digital marketing was going and that the magic really starts to happen when all the tools are used together to achieve the marketing objectives. And so, we began the journey to have a sh!t hot team of specialists in each area of the digital marketing space, namely: social media, Google, web, graphic design, branding, videography and photography with the vision of being the awesomest digital marketing agency to both our team and our clients.

While our A team evolved, so did our office space. As we grew our clientele, and finances become available, the Innova garage began to transform into a work area that reflected the vibe and atmosphere of our business. Having started out with the bare basics, our office is now furnished with built in hot-desks, a private board room, wooden pallet walls, a chalk wall, rustic lighting and decor, white boards, an insulated ceiling, an air-con (a real game changer!), kitchenette, lounge area, greenery and of course, our Innova blue.

Today we are fortunate to have seen great year on year growth and have become the trusted digital marketing company for many top businesses within the Eastern Cape and beyond. We strongly believe that a large part of our success has been due to our service and offering our clients a “1 stop shop” model for all their digital marketing requirements.

As each day goes by, we find ourselves growing more in love with what we do and ever closer to our passion of giving top class service to our valued clients.

Why not give us a call and pop in for a coffee to see what we’re all about?

Innova Story Photo
Innova Story Photo
Innova Story Photo
Innova Story Photo
Innova Story Photo
Innova Story Photo
Innova Story Photo
Innova Story Photo
Innova Story Photo
Innova Story Photo
Innova Story Photo
Innova Story Photo