Social Media Management

Build your brand online through Social Media Awareness Marketing

Social Media Management goes beyond mere posting—it’s about being intentional with the story you tell. Striking the right balance between direct advertising and behind-the-scenes content which builds trust. That’s why a well-crafted strategy is crucial. Our dedicated team, including a Strategist, Copywriter, Social Media Manager, Graphic Designer, and Community Manager, collaborates to ensure your Social Media is on point. Whether in Port Elizabeth, South Africa, or reaching audiences around the world, we’re committed to enhancing your online presence.

Basic

R4,500/per month

Excludes VAT

Quarterly planning and strategy sessions
4 x Professional content pieces per month
Behind-the-scenes content
Scheduling & boosting
Daily engagement monitoring
Quarterly performance and feedback reports
R500 per additional platform
Recommended ad spend from R2,000 ex VAT

Standard

R7,000/per month

Excludes VAT

Monthly planning and strategy sessions
8 x Professional content pieces per month
Behind-the-scenes content
Scheduling & boosting
Daily engagement monitoring
Monthly performance and feedback reports
R500 per additional platform
Recommended ad spend from R4,000 ex VAT

Advanced

R9,500/per month

Excludes VAT

Monthly planning and strategy sessions
12 x Professional content pieces per month
Behind-the-scenes content
Scheduling & boosting
Daily engagement monitoring
Monthly performance and feedback reports
R500 per additional platform
Recommended ad spend from R6,000 ex VAT

Basic

R2,950/per month

Excludes VAT

Campaign Goal: Brand Awareness or Simple Conversion (Website traffic or basic lead generation)
Ad strategy
Meta environments set up
Pixel and Google analytics set up on website
Single image ads or carousel ads
Basic audience targeting (age, location, interests)
One primary campaign with minimal targeting complexity
Basic optimization (adjustments to bids, targeting, etc.)
Monthly reporting
Ad creatives will be refreshed every 3 months if necessary, based on performance and campaign needs
R1,500 per every additional Meta Ad Campaign
Recommended Ad Spend R1,500 - R3,000 per month ex VAT

Standard

R6,950/per month

Excludes VAT

Campaign Goal: Brand Awareness, Lead Generation and Increased Website Conversions (sales, specific form submissions)
Ad strategy
Meta environments set up
Pixel and Google analytics set up on website
Carousel ads or collection ads
Retargeting for website visitors or email list
Advanced targeting segmentation (lookalike audiences, interests, behaviours)
Retargeting previous visitors or people who have engaged with ads previously
2-3 campaigns per month, each with targeted ad sets
Active management of ad performance
Weekly optimisation and adjustments
Monthly reporting
Ad creatives will be refreshed every 3 months if necessary, based on performance and campaign needs
Recommended Ad Spend R3,000 - R10,000 per month ex VAT

Advanced

R9,950/per month

Excludes VAT

Campaign Goal: Full funnel strategy (Brand Awareness, Lead Generation, Conversions)
Ad strategy
Meta environments set up
Pixel and Google analytics set up on website
Advanced remarketing and retargeting strategies
Multi-stage campaign setups (funnel-based: awareness, consideration, conversion)
Carousel ads, dynamic ads or collection ads
Highly refined audience segmentation (website visitors, custom audiences, lookalikes, geographic targeting)
Advanced retargeting strategies for remarketing
2 - 3 active campaigns per month
Active daily management and real-time adjustments
Daily optimisation and budget allocation for best-performing ads
Full funnel analysis to optimize for ROI
Ongoing testing of landing pages and conversions
Weekly reporting with in-depth analysis and recommendations
Ad creatives will be refreshed every 3 months if necessary, based on performance and campaign needs
Recommended Ad Spend R10,000 - R30,000 per month ex VAT

Our Social Media Management Process

1. Consultation

We kick off our digital marketing packages with a deep dive into your business goals, challenges, competitors, and current marketing strategy. This helps us create a detailed plan for the year, setting clear goals and targets. In our regular consultations that follow, we analyze, share feedback, and plan for the upcoming month. Our planning is straightforward, done in an Excel sheet to schedule posts, manage details, track ad spend, and set deadlines. We always plan at least two months ahead, ensuring a practical and proactive approach.

2. Information Gathering

Following the consultation, we promptly provide you with a list of required information, which we require within a week.

3. Content Creation

Once we receive all necessary information, our team, comprising copywriters and designers, initiates the content creation process with allocated time slots on their calendars.

4. Internal Quality Control Approval

All content undergoes internal approval stages to guarantee accuracy and quality.

5. Client Approval

We present the content to you in a PowerPoint presentation, seeking feedback and making any necessary tweaks based on your input.

6. Scheduling

Upon receiving the approved content, we pre-schedule it to align with the content calendar.

7. Boosting/Ads

Our social media manager takes charge of audience building, ad creation/boosting, and monitoring to ensure optimal performance.

8. Community Management

We actively engage with inbox messages and comments twice a day.

9. Behind-the-Scenes Content

Pre-scheduled behind-the-scenes content, as well as spontaneous content can be shared with our team via the dedicated whatsapp group. We refine and gain approval via WhatsApp again before posting.

10. Reporting and Analytics

Just before our next consultation, we conduct a thorough analysis and reporting on performance. We prepare feedback, graphs, and data to present in our next consultation.

They constantly communicate with us. They share processes and ideas instead of just doing it ''because they say so''. We feel like we are part of a team and not just the client. I would highly recommend Innova. Thanks guys! Keep it up!
Karien Joubert
Marketing Manager - Kaplan Blumberg Attorneys
Innova has been an indispensable asset to our digital marketing, particularly in the realm of social media. Their expertise and dedication have played a pivotal role in our success. Without a doubt, we owe some of our current standing to the exceptional team at Innova.
Gareth Hudd
Husdon Auto and The Turbo Shop
This team both knows its craft and executes it well. I would recommend them as a partner to any business.
Paul Seggie
Red Pipe Fire

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