Facebook live video was launched in 2016 and since then over 2 billion people have watched a Facebook live video. What this tells us is that this is a fantastic way to increase your social media engagement organically, by using these different tools that Facebook gives us.
In fact, Facebook stats tell us that Live videos get 6 times more engagement than regular videos do. So not only will your followers love it, but so will the Facebook algorithm. That being said, here are our top 3 tips for the next time you decide to go live on your Facebook page:
- Have a plan for what you’re going to say
- Check your internet connection, so that your video doesn’t lose connection while people are watching
- Reuse your content, by posting your live video to your timeline, so that people who weren’t able to watch it live can watch it at a later stage.